Latest posts made by Justin_Vanning
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RE: Adwords Bulk Discount
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
posted in Paid Search Marketing
Justin_Vanning
May 30, 2012, 2:39 AM
Best posts made by Justin_Vanning
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RE: Adwords Bulk Discount
Yeah I've never heard of this. The other thing they might be doing is just optimizing the accounts they manage to spend less money after they take over the management of them. Optimizing bids, using negatives, and going after only highly profitable keywords could help them reduce costs and then they just keep the savings over the 5% they are guaranteeing you?
If they are still leaving the account and billing in your control, you'd be able to verify this. Did they say how the billing is handled? Either way, this sounds highly suspicious.
posted in Paid Search Marketing
Justin_Vanning
May 30, 2012, 2:39 AM
Blog Posts
7/19/2012
There's been a lot of buzz around Facebook's Promoted Post feature over the past few months. I've read several blog posts (the HasOffers post was great) who have tried testing the effectiveness of Promoted Posts vs Facebook's Sponsored Story ads, and thought it would be interesting to do a similar test here at SEOmoz.
Justin is the Director of Growth Marketing at HasOffers.com. He's building out a team of marketers, devs, scientists, and designers who can help HasOffers continue its rapid growth.