Here's the iconic post on just that area - http://moz.com/blog/local-landing-pages-guide - from Miram who's on staff here at Moz.com...
And she addresses that too....well worth the click/thru eh!
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Here's the iconic post on just that area - http://moz.com/blog/local-landing-pages-guide - from Miram who's on staff here at Moz.com...
And she addresses that too....well worth the click/thru eh!
Yes. It matters...above the fold has proved time and time again that this is the best way to establish authority/trust based on UIX principles where conversions matter!
Also, I do not follow you with this comment "...a section based approach with copy further down the page..."
Can you provide some examples of HIGH ranking URLs with that type of 'below the fold' UIX?
Depending upon the channel - the 'name' on the content can count BIG time....so I get your slant on this.
Me? I'd just put the CEO's name on it, period. If his rep carries that much channel juice, then you should ALWAYS go for the most you can get...i.e. just put his name on it....the author obviously works for him so no problem...
WAY too little info here to make a definitive counsel - but if you think - believe - know that this site will one day "be" a player in that channel - then I'd say YES! As it grows, so grows the link-juice you'd receive and the longer you're a "part" of that IBL type linking, you're going to be a happy camper.
That said - MONITOR it all the time - save the URL where the link is and then revisit it as should that site "go south" and lose any real value - it'd then be on that disavow list....this is good advice I believe for ALL IBLs...save 'em in Excel and then revisit to prove value....
Yeah....been there and done that too....for a client with again a series of various brands in the outdoor network...
And after all was said and done we left them all on a single IP server hosting too...made no diff to any search engine as they were all ranked individually with no penalties etc...
So I'd say pass on that....unless you need something to do....
BI - business intelligence is an important tactical advantage if you can establish what a competitor is doing SEO strategy wise that is..
So if you wish to tell the world exactly what SEO keywords you're targeting then sure go ahead....
It's a "not-too-smart" idea in my SEO world tho...