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Karen_Dauncey
@Karen_Dauncey
Job Title: Director
Company: Blue Cherry Online Marketing
I'm the founder of Blue Cherry Online Marketing and have been a digital marketing consultant for the last 15 years. I've optimised over 500 websites, managed millions of pounds worth of spend on Google AdWords and have a solid understanding of the constantly-shifting industry of online marketing and able to recommend the right online marketing strategies for your business. I have attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. I also have a Diploma in Marketing from the Chartered Institute of Marketing.
Favorite Thing about SEO
The challenge and the success
Latest posts made by Karen_Dauncey
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Crawl test
I used to use the crawl test tool to crawl websites and it presented the information in a really useful hierarchy of pages. The new on-demand crawl test doesn't seem to do this. Is there another tool I should be using to get the data?
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Tracking Mailto Links Through Event Tracking
Hi
I am trying to get event tracking working on some mailto links on a website using Universal Analytics. I've read various resources as nothing seems to mention mailto links. Does it not work on tracking outbound clicks on emails? Thanks in advance.
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Negative SEO penalty, new domain?
One of my clients has just been hit with a Penguin 3.0 penalty. They have been subject to a negative link building attack for the last 5 months and despite my best effort it appears I haven't disavowed enough, someone was building a lot of links to them and all really low quality spam and a lot of forum profiles. They still rank for their brand, the site is in the index but the only rankings I can see are in Google Local.
My advice to them for the quickest way back into Google is to get a new domain and relaunch on this new domain. The challenge is, the domain they want to buy used to be used as a domain in the 'erotic video distrubution' industry. It currently has 17 backlinks from 9 domain and the anchor text is mostly brand related but I can see that 70 links have already been deleted.
I would consider this to be too high risk but would be interested to see if everyone agrees with me, it would be an awesome domain name if the history wasn't there!!
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RE: My sites just disappeared from google last night. there is no manual action in webmaster.
Penguin 3.0 was released yesterday, if you site has been affected by an algorithmic penalty then you don't get notification in GWMT. They seems to have been a lot of ranking changes.
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RE: Website not ranking but the blog is!
Thanks so much for responding Jeff, I am still having issues with the website so if you have any ideas I would really appreciate it.
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Website not ranking but the blog is!
I am hoping someone might be able to help me, I am doing some work on a website. A new version of the site was recently launched and since then rankings have plummeted and the new blog pages are ranking better! When the new version of the site went live, the domain changed to the non-www version, plus an incorrect robots.txt file and we have never really been able to fully recover (both of these things were beyond my control!). The robots.txt file was corrected and some of the external links links changed to the non-www but there is a 301 redirect in place so changing to the non-www shouldn't have been the reason to drop the site out completely.
Before the launch of the new website, the site was ranking on the front page of Google for a lot of relevant keywords such as outdoor blinds, outdoor blinds Perth, cafe blinds, patio blinds, etc. The quality of the links is pretty bad and I am attempting to remove them before doing a disavow of all the really bad quality links but unless we were really unlucky I don't think it's the links right now that are causing the problem.
I have ran the site through numerous crawl tests, checked the robots.txt, there are no messages in GWMT, the pages are indexed but I have a feeling there is something wrong with the site that is stopping this site from ranking well. If anyone could give me any insights I would be really grateful. I know the site could be better structured from a keyword/ structure perspective but the site was ranking fine!
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RE: Clean up bad links or start again?
Thanks for taking the time to respond, I really appreciate your responses.
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RE: Clean up bad links or start again?
Thanks Christopher, all but one of the links are spam, and the one that isn't spam is an easy to get link anyway. All the links I have checked are on poor quality blogs, the blogs aren't in the clients niche, there is a lot of duplicate content and they are poorly written so that they don't actually make sense! Link building at it's worst!!!! Ahhh!
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Clean up bad links or start again?
I am looking to take on a new client but when I looked at their current backlinks they have 420 low quality spammy irrelevant backlinks, all with keyword anchor text and no branded links at all. The site is still ranking well at the moment but I don't expect this to be the case long-term. Would you try and remove the old links and then disavow any that you can't remove or would you start again on a new domain? Not sure which way to play it!
Thanks!
Karen
Best posts made by Karen_Dauncey
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RE: My sites just disappeared from google last night. there is no manual action in webmaster.
Penguin 3.0 was released yesterday, if you site has been affected by an algorithmic penalty then you don't get notification in GWMT. They seems to have been a lot of ranking changes.
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RE: Has the Crawl Test gone?
Awesome thanks, hope it's days aren't numbered, it's a handy tool for one off projects!
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RE: Our website has seen a steady decline in rankings over the past few months, is there any merit to paid bulk directory submission? Or could it potentially harm our campaign.
Hi Peter
If you are working with a website that has a local audience make sure you are taking advantage of Google Places as well and adding the business to some local websites such as Yellow Pages, Start Local, True Local and Hot Frog. Make sure you use the same address in all instances and this address in on the website.
Also try Googling Australian Business Directory, Sydney Business Directory, 'Local town' business directory and also Pest Control Directory as it is good to get links within your vertical both industry and geographically although doing solely directory link building isn't the answer it's a good start and you may find some quality links this way.
I think you will have more success if you target more Australian websites than the more international list on Seomoz and wouldn't recommend the bulk submission option, if it sounds too good to be true it probably is!
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RE: That Penguin
I agree that it's active SEOers that appear to be hit, I have a few drops in a couple of rankings on client websites but nothing major. There seems to be some really odd results too which I wouldn't rate as good quality but local results but not in Google+ Local. My own personal site which I do very little work on has done well but I think this is also due to other sites losing rankings rather than my excellent strategy!!
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RE: Using the same landing page for seo and ppc
I also like to think that a page should be designed to convert whether it's a landing page or a normal webpage on the same subject!
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RE: Is anyone noticing if penguin 2.0 as been launched
Yes I can see some changes in Google in Australia, some strange results though!
I'm the founder of Blue Cherry Online Marketing and have been a digital marketing consultant for the last 15 years. I've optimised over 500 websites, managed millions of pounds worth of spend on Google AdWords and have a solid understanding of the constantly-shifting industry of online marketing and able to recommend the right online marketing strategies for your business. I have attended search engine conferences in London, Stockholm, Adelaide and Sydney, and was also invited to attend a pilot Business Coaching Course at Google’s Head Office. I also have a Diploma in Marketing from the Chartered Institute of Marketing.
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