I read this post and it reminded me of when this actually clicked with me recently. I have read thousands of words on blogging, writing good content and the list above resonates across the top bloggers that you can read who all beat this drum constantly. I was recently in the process of putting a guest post together for a blogging forum when after a day I realised that I had put more effort into the guest post than any post that I had for my own blog. So I **abandoned **the planned submission and used it on my own blog. I had spent 2-3 hours tweaking, looking for good images, deleting wasted words, working on all the formating and so on.
A lot of us who are email slaves and quick content junkies should revert back to our English High School class where we spent time on our essays for exams and tests. I have even applied this logic to forum replies like this. In the past I would have been much pithier and not as informative (I am being informative I hope !!)
It is worth looking at some of the blogging resources out there Problogger to see that they constantly expound on this topic. Even guys like Matt cutts say it again and a again about making your content STAND OUT like just thereWe
You may say how do I do this for a product like a Blue Widget. At first glance this may seem impossible. But if I am looking to buy a blue widget and am doing research over the web I would like to see
- Product Information in depth
- Reviews
- Some usage of it
- How to use it in different situations.
- A user forum
- Some evidence of good product support
- Some social media juice about it and some fan love
Replace blue widget with website design (my area), cameras, puppy dog collars and so on.
You might say that this sounds like complete overkill but believe me it isn't as the effort will pay off as over time your site will become a rich resource of solid quality information that can't be gotten anywhere else and there will be good payoffs.
There is a well known saying you wont get better by doing the same things every day so work on your blue widget page today then move onto the red widgets and keep going. Then revisit them all and polish again.