How To Earn High-Authority Links That Drive Rankings
7/31/2023
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
Blog Posts
3 Surprising Lessons From Building 26,000 Links
9/27/2016 What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.
Case Study: How We Created Controversial Content That Earned Hundreds of Links
7/28/2016 If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly.
What 300+ Content Marketing Campaigns Can Teach You About Earning Links
4/26/2016 What kind of content is going to earn you the most — and highest quality — links? In a comprehensive look at a whopping 300+ content marketing campaigns spanning from 2013 to the present, Kelsey Libert shares the key ingredients to creating truly stellar content.
Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails
2/25/2016 From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
Leverage This Social Network Mind Trick for More Effective Influencer Marketing
1/19/2016 When it seems like everyone you know is talking about the same thing, don't be fooled — it may just be a trick of influence. Learn how to harness the power of the "majority illusion" for yourself to strategically boost your audience reach.
The Roadmap for Creating Share-Worthy Content with Massive Distribution
11/5/2015 When emotionally charged content is placed in front of the right audience, it can spread at an incredible rate. But, it's not an easy thing to achieve; a lot of behind-the-scenes work goes into a calculated viral content plan. Kelsey Libert from Fractl shares the secrets they used to skyrocket a content campaign to success.
Consumer Survey Reveals the Efficacy of Inbound vs. Outbound
9/1/2015 With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer?
The Inbound Marketing Economy
7/21/2015 Find out what digital marketing jobs are growing, what state you should be searching in, and where the money is with this research from Fractl and Moz.
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
5/5/2015 Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%
4/16/2015 Increase your traffic, leads, and conversions with content marketing. Kelsey Libert shares the inside scoop on the techniques that contributed to Fractl's success.
Want a Viral Hit? Here Is an Inside Look at Our Ideation Process
10/9/2013 Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn't have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success.
The Secret Recipe for Viral Content Marketing Success
5/7/2013 We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? It's time to come up with content that works; content that will go viral and can show what content marketing can really do for your business.
The Blogger Outreach Equation
11/14/2012 Along with quality content ideas and relationship building, the Blogger Outreach Equation can help place your content in the hands of top tier publishers to get your company's message and thought leadership out to the masses. Kelsey Libert lays out the steps to show how the Blogger Outreach Equation can work for you.