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Latest Naija Music
The Growth and Impact of Naija Music on the Global Stage Over the last decade, music from Nigeria, commonly known as Naija music, has experienced explosive growth overseas. Crossing genres like afrobeats, pop, R&B, and rap, this new wave of Nigerian artists is achieving mainstream commercial success worldwide and putting African sound on the map. Pioneers like Wizkid, Davido, and Burna Boy laid the early foundations in the 2010s with infectious hits blending local pop styles with Western influences. Their catchy melodies, versatility switching languages, and vibrant videos captivated listeners globally. By the mid-2010s, the emerging "Afrobeats" label helped garner international recognition. The pandemic era saw Naija exports truly break out. With travel halted, virtual livestreams and online discovery expanded audiences exponentially. Wizkid's Made in Lagos featured global stars like Tems, H.E.R., and Justin Bieber.
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