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Hi all, Wondering how Google would interpret the exchange of a no-follow link for a follow link between partner websites.  I have a potential referral relationship with a business in my niche and we are hoping to cross-market. The goal would be for my link on his page to be a follow link, while the link to his business on my page would be a no-follow.  Would my site get the benefit of a natural link in that scenario or would the two essentially 'cancel each other out' regardless of the follow/no-follow nature of the link? Thanks in advance for any help! -Rich