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We used to rank fairly highly on Google for our preferred search term, but once we introduced a blog (or rather the blog excerps) onto our home page we dropped from page 1 to page 3 for our preferred search term. We have made the assumption this may be down to diluting of keywords and therefor the key phrase or message to the Search Engines was not as clear as it was before. Is this generally accepted as being the case ? If so - should each and every blog post excerpt start with the key seo search phrase to maintain the integrity of that search phrase ? or perhaps even better still is it best to have the blog on a dedicated page only with no excerpts on the home page ? We are using Wordpress and also using multiple categories within the blog - is it perhaps best to just have all blog postings on the one page and use TAGS more often? Thanksing you in advance.

We have recently been doing a bit of Keyword research using Googles Adwords Keyword tool. This highlighted many variations of a similar search phrase and indicated all had the same number of searches per month. Sush as; "web design in glasgow"
"website designers glasgow"
"website designer glasgow"
"glasgow web designers" If someone searches on Google for "web design in glasgow" will google rank pages optimised for "website designer glasgow" ? Thank you. Alan