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I have seen Matt Cutts video about links per page and know that too many links "may" harm the flow of link juice. But what should e-commerce sites do? We have category pages with more than a few thousands products in each of them. So linking to each of them dilutes the PR flow? We could use pagination, but doesn't it give a disadvantage in user experience when he needs to go 10 links deep to reach a product? And Google robots won't update the information frequently because it will be on the lowest part of our site? Now our goal is to make all our products appear like Facebook scroll down page. We know that Google doesn't use Ajax to see more links so robots and all the users that don't have JavaScript could see the paginated results. Is it a good way to put all products and links like this?

Hello, My company is going to change URLs to example.com/category or example.com/product. When we will change the URLs to product or category pages somehow we have to check whether the requested page is from category table in DB or from products table (this gives much speed to page load time). So we have to choose how to make the different product and category pages.
Programmers said that we need to insert id to URL. So the question is: Which is the better way to place an id to an URL? example.com/product-name?id=111 example.com/product-name/111 example.com/product_name-111 Or maybe we should use some other punctuation mark to separate id from product name? p.s. I have read Dynamic URLs vs. static URLs by Google and it still didn't answered which is the best for all of the pages. Somehow others solve this problem by typing only the names to the URL, but could anyone tell what that technology should be?

Hello, What good or bad could happen if someone put the same keyword in all site's URL's? (i.e. I would be selling cars and my domain isn't included any word cars, so i put all of my pages in one folder like domain.com/cheap-cars/etc)

Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?