Part of Digital Marketing team in Commercial Operations department, being the in-house SEO & Digital Analytics Expert, supervising all digital touchpoints and campaigns, to optimize organic traffic and experience. Reporting to local leadership and to the Group.
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SEO Lead, giving specifications to vendors, planning strategies, auditing websites, and pushing site improvements. Keyword research to optimize existing content and discover new opportunities. Using tools like Google Search Console and Linkdex to point out high priority technical and content issues, and supervising fixings with best practices.
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Digital Analytics Lead, organizing the team’s KPIs and presenting them to top management. Supervising Analytics implementations for proper data flow, collaborating to company’s Big Data and business decision making. Using tools like Tealium iQ for tag management and Adobe Analytics for metrics, doing A/B Testings with Adobe Target, to optimize the user experience, funnels and conversion rate.
