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I'm doing competitive research and noticed that one of our competitors (who outranks us) uses canonical tags on every page on their site. The canonical tags reference the page they are on. For example. www.competitor.com/product has a canonical tag of www.competitor.com/product. Does anyone use this practice? It seems strange to me. Thank you, Kristen

I'm doing a content audit on my company website and want to identify pages with zero traffic. I can use GA for low traffic, but not zero traffic. I can do this manually, but it would take a long time. Are there any tools to help me determine these pages?