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Hi! I found a niche I'd really like to work on. I was initially targeting a longtail keyword but there are so many available for this niche I decided to just make an authority site instead.  My plan is to have multiple pages with each page targeting a separate long tail keyword in the niche. There's probably going to be over a 100. Let's say for example it's an organic gardening niche.  The website will be setup for the entire niche and the page titles will be structured as such: Best Organic Gardening Soils Best Organic Gardening Tools Best Organic Gardening Seeds I'd prefer it to be setup this way so I can target traffic for the term with and without "best".  I'm wondering if this sounds a bit spammy or is acceptable? Any other ideas as far as targeting similar longtail keywords in the same niche on a single site? Thanks so much!

I currently own an exact match domain for my keyword.  I have it set up with multiple pages and also a blog.   The home page essentially serves as a hub and contains links to all the pages and the blog. My targeted keyword is on its own page and I made the title tag the same as my keyword. As an example the URL for my targeted post looks like this: benefitsofrunningshoes.com/benefits-of-running-shoes I have solid, non-spammy content and clean whitehat earned backlinks directing to that specific page. My concern right now is that the URL looks kinda spammy.  The website has been live for about a week and the home page ranks well enough but my targeted page is no where to be found.  (it does show up if I manually search via search command "site:benefitsofrunningshoes.com"). I'm wondering if it is acceptable to use the exact keyword in title tag / page url if it is also in the domain as an EMD? Should I change the title tag and leave the URL in?  Or should I completely change the title tag and URL and 301 redirect to the new page?  I appreciate any help!