The word your looking for is content personalization. It's the new thing with CMS providers, especially e-commerce sites. Most platforms with this feature are commercial, but there options like http://wordpress.org/plugins/siteapps/. I haven't used that plugin but it looks promising.
Best posts made by kwoolf
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RE: Displaying different site content to users who have already visited your site
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RE: Problem with Markup (Price, MaxPrice, MinPrice)
I was curious about this, too. Spent quite a bit of time looking through schema.org and other examples, and it seems the price property must be included. We can't just use maxPrice and minPrice to specify a range.
I replaced the minPrice property with the price property and my testing worked just fine. Depending on your business model, you could consider using price for either maxPrice or minPrice, depending on which price you'd like search engines to show your visitors. Since my prices only increase when adding variations, i.e., extra sauce, pre-cut, etc., I want visitors to see my lowest base price on search results. If for some reason you want visitors to see your high price on search results and then awe them with a lower price when they hit your site, maybe substitute the price property for your maxPrice.
Hope that helps!
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RE: Shoing strong for last 2 years for search terms NOW GONE! What happened?
Always great to help out a fellow Rocketeer! Did you recently update your website, because that template is not 2 years old. This could certainly be a factor.
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RE: This page could be penalized as keyword stuffing?
You can use http://Validator.nu/ to validate HTML 5 + Microdata, plus Google doesn't really care if you are W3C compliant as long as you're site doesn't have an overabundance of coding errors. https://www.youtube.com/watch?v=j3KgrbiB1pc
About Keyword stuffing, check out some articles by Matt
http://www.mattcutts.com/blog/avoid-keyword-stuffing/
http://www.mattcutts.com/blog/seo-mistakes-not-checking-your-site/
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RE: Problem with Markup (Price, MaxPrice, MinPrice)
FYI, "Google prefers microdata for web content." This was taken directly from their site at https://support.google.com/webmasters/answer/3069489?hl=en
"Google is in the process of adding JSON-LD support to more markup-powered features. So far, JSON-LD is supported for all Knowledge Graph features, sitelink search boxes, and Event Rich Snippets; Google recommends the use of JSON-LD for those features. For the remaining Rich Snippets types and breadcrumbs, Google recommends the use of microdata or RDFa." From https://developers.google.com/structured-data/schema-org
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RE: Shoing strong for last 2 years for search terms NOW GONE! What happened?
My bad. Looks like it is. It was release for Magento only late last year.
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RE: Juicy Link Finder doesn't support Hebrew utf8 input?!
I had the same problem with Chinese and received a very honest response via e-mail:
Hi Kevin
I feel like I've got to be honest with you. It's an old tool and we're not very proud of it anymore. It doesn't take advantage of our awesome web index, or all the cool analysis we've done around powerful links. We're working instead to replace it with more powerful link tools. Our newer tools are built to support Unicode, but most of our older ones don't. Sorry about that!
For example, I think you'd be much better off trying our Competitive Link Research Tool (it's in Labs and therefore sometimes gets overloaded, but it's so cool when it works!), or even running your competitors through Open Site Explorer.
www.seomoz.org/labs/link-intersect
www.opensiteexplorer.orgThe bottom line is that Juicy Link Finder is unstable and doesn't support Unicode (because we're deprecating it in favor of new technologies), and it doesn't give you very sophisticated results.
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RE: Domain vs Sub Domain and Rankings
Without being able to view stats on the domains in question, it is impossible to give you the best advice. Generally speaking, subfolders get better results than subdomains, but there are many other factors to consider.
If you can't move to a subfolder structure, then skip this issue and start down the list of other technical optimization best practices. With time and traffic, I'm sure you'll gain in your organic rankings for selected keywords. In my experience, a domain name is but a small factor of the overall picture. The issues you'll have with these subdomains are more of a marketing cost than an SEO cost.
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RE: Shoing strong for last 2 years for search terms NOW GONE! What happened?
No, no. My bad. You mentioned above that you've been ranking strong for two years, and then when I peaked at your site I saw the RT template. I wrongly assumed the Joomla template was released at the same time as the Magento template (I actually use the same exact template for Magento at www.88k.com.tw, although heavily modified). I was just thinking if you had done a site revamp with a new template that might be a factor in your recent bump off SERPs. Sorry to worry you about that. But it looks like you found an issue with the 404 errors. Good job.
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RE: SEO Working GREAT! Although Keyword Rankings Only Directing to Home Page.
Bryan,
Can you share the site? I imagine you have a lot of content on your homepage(s), or perhaps the sites in question are relatively small. Consider landing pages for some of those key words. If you're selling BBQ ribs and BBQ chicken sandwiches, optimize two separate pages with specific key words for each. In that case, a search for just BBQ will likely lead a visitor to the homepage URL.
On the other hand, Google might have just analyzed traffic to your site and figured out that most people end up on your homepage soon after entering your site from another page. Hard to say, really. Share some more about the specifics so we can take a look.
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RE: Disavowing Links: Over-optimized Anchor Text
How do you know the main issue is over-optimized anchor text? Did you get a manual action notification in GWT or is this effect your assumption? This would be an important distinction because you'd get some good info from the GWT team about what happened to your site. Some sites take a temporary hit after new algorithm updates, so if this just happened I'd give it a little time before making drastic changes to your site.
It's unclear whether it's your site that's hosting the links or if other site(s) are linking to yours. Follow Googles guidelines about linking https://support.google.com/webmasters/answer/2648487?hl=en and read up on how and why to disavow backlinks here https://support.google.com/webmasters/answer/2648487?hl=en. Being honest to yourself is the best policy here, so if you're taking or paying money for these links, you or your associates should use the nofollow attribute according to Google's guidelines. You can learn more about anchor text here on MOZ http://moz.com/learn/seo/anchor-text. It's believed that links with the nofollow attribute won't pass PageRank, so the anchor text of such links won't hurt or help with search engines but may be valuable to your readers. More about how to use the nofollow attribute here https://support.google.com/webmasters/answer/96569?hl=en.
Now if you actually got notified of a manual action, then you'll need to submit a reconsideration request in GWT. We don't have enough information here on how Google will deal with your site on the next crawl, but I would recommend a consistent, site-wide approach to SEO rather than just changing a few links you think might be hurting you.
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RE: Microsites: Subdomain vs own domains
From all the data I've gathered, I see the best way to go is subfolder. An exception might be if somebody searches for weddings in Barcelona, I think weddingsbarcelona.com would come first, all other factors being equal. How much that means to you I'm not sure, but if you want a safe way to go I say subfolders, as your SEO efforts for one will also help the other.
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RE: Universal Google analytics e-commerce tracking code?
Are you using an particular flavor of shopping cart or a custom e-commerce solution? You might want to try searching for plugins/extensions that can do this for you. Google Tag Manager is another way to do this.
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RE: Migration to https
Patrick, everybody should definitely check external links. We had hundreds of linking domains to our site, but after the switch to HTTPS we lost them all. Google now shows only one single linking domain in GA. Our rankings for performing key words have dropped six to ten spots from our page one 1-4 rankings in less than a month. Indexed pages went from nearly 300 to only six in the same time. Structured data records show a drop from nearly 220 to only 17.
Since Google recommends this, we'll give this another month or two, but if this Google recommendation switch to HTTPS doesn't start showing positive results, we'll surely switch back. My recommendation for now is to only use HTTPS for pages that transmit sensitive data.
Marcel, wait until Google gives the countdown notice to HTTPS like they did with mobile before you migrate your whole site.
Background: I run a Magento 1.9.2/WordPress 4.2.3 multilingual site on LEMP with fine-tuned Google PageSpeed module, Magento FPC on dedicated Memcached instance, and Redis session caching. I know what I'm doing here, but if anyone has suggestions please do share. https://www.88k.com.tw
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RE: I think My Site Has Been Hacked
If they are tags then they should show up in the tag section of Posts or possibly in the comments. Not sure if you allow uploads to your site, but if you do you should check out the upload folder(s). Keep in mind, these URLs could be showing up somewhere out in cyberspace, not necessarily on your site. Take those steps I pointed out and you should see those ugly URLs go away within a few weeks, not accounting for other factors.
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RE: Link building… how to get high rewarding links?
You really can't/shouldn't control who links to you and how they link, but if Google's fancy algorithm finds something in common with the way people link to your site, it might do more harm than good. You said "a few people," so this really won't be an issue for you. If you're speaking at an industry conference and suggest to 1000s of folks how to link to your site, then I would carefully follow Richard's advice and note Oliver's tips.
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RE: Hi Mozers, is the AMP project is supposed to be an SEO factor on mobile platforms? Also, can it be used on ecommerce sites such as Magento or Shopify as well? Thanks!
We are moving to a custom AMP HTML site now and I'm doing most of the work. The whole site doesn't have to be valid AMP HTML, just offer an AMP version of your pages with a rel attribute. For content heavy pages, we think his is a good thing. Over 90% of our traffic is viewed on a mobile device, so we agree it won't hurt to go this way. Benefits include near instant page rendering on mobile devices, top spot on mobile SERP carousel, and free caching on Google CDN. Nothing wrong with all that.
AMP HTML currently doesn't suppoort input fields of any kind. No search, no forms, no nothing. No external CSS or JS, and fonts are very limited, especially for Asian fonts due to the JS restrictions. So you can't create an e-commerce site with valid AMP HTML. But your e-coomerce pages don't have to be, but you'll need to get creative. There is iframe support, so carts like Ecwid might work. Will update as we get closer to that part.
We've started with Skeleton framework and cleaned it up a bit, but we're finding the CSS rules a bit restrictive, like !impotant is not allowed. So even just the Bootstrap grid will need a lot of scubbing to validate. And you must validate or there's no point.
So far, we're ok. Love to hear what others have learned working with AMP.
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RE: Is there any reason to Nofollow Internal Links or XML Sitemap?
Uh, I can't think of a reason to do that really, especially for internal links. I can't imagine those are paid links, so I'd remove the nofollow. And I'd take out that link to the developer's blog, too. Bring out the axe!
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RE: Google not taking Meta...
It's hard to pinpoint the problem without seeing the site but there are a few things you can do. Keep in mind that pages get ranked by popularity and relevance, so use MOZ to see what keywords this page is ranking highly for, if any.
Some templates for major CMS load content blocks in a particular order. Check the raw source for you product page in question and examine the code to see what information comes at the top. You could also fetch your page as Google bot and see what Google sees https://support.google.com/webmasters/topic/6065797?hl=en&ref_topic=4617736.
About metadata, check out the kind of metadata Google likes here https://support.google.com/webmasters/answer/79812?hl=en.
Now you can learn more about structured data on Schema.org. Rich snippets are a great way to let search engines know what you want potential visitors to see in SERPs.
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RE: Do search engines treat masked text differently than solid color fonts?
Thank for your thoughts. You're right that I can't find a single article on this anywhere, but I've never been conservative when I comes to SEO. I'm always looking to see what's possible. I concluded that since unsupported browsers will simply display the original text without the mask-image (Firefox/Opera), I'm going to assume google search bots won't care about the image mask either.
On the SEO side, this method shaves 3 to 5 seconds off load times, so that can't be bad. The effects are amazing, even on Chinese fonts. I'll report back after launch and post here.
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RE: Best URL structure for SEO for Malaysian/Singapore site on .com.au domain
Google has stated they are better now at relating subdomain content to the TLD domain, but you're probably still better off using a subfolder. If you do go with a subdomain, make sure to link them in your GA code for better reporting.
There are so many languages spoken in Malaysia that this domain issue is really not going to help visitors on your site. If you're going for consistency, you'd need subfolders or subdomains for all supported languages. If you're only using English, then I wouldn't even consider this change. Simply use www.domainname.com.au/malaysia/ to host content relevant to this market until you can get your TLD. This would send the strongest signal to both search engines and site visitors that your content is targeted for Malaysia.
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RE: Is CDN Good For International Website?
It would sure help to get more specifics on the geographical area you intend to serve and the amount of traffic you expect. Where is your app/db server(s) and what kind of hardware will you be running? What kind of data will you be serving?
Generally speaking, CDNs are built to scale to high traffic loads with low latency and high availability. A VPS would need to be configured for the type of data being served and would need to be constantly and consistently monitored for performance, whereas a CDN could be considered more of a set-it-and-forget-it service, granted you've built your application to utilize it properly.
My best answer for you is to go with a CDN. The only case I could see you wanting to use a VPS is if it's cheaper and you server load is known and constant.
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RE: 1 multilingual site, 2 domains in different languages.
I agree with Nigel and Google. You will be spliting link juice between two domains rather than building a single domain using langauge subfolders. The language of the page should be documented in the html tag. https://www.w3.org/International/questions/qa-html-language-declarations This is the way to go.
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RE: Hreflang doubt use correctly
You'll want the shortest, most technically feasible URL structure based on whatever website platform you're using. Subfolders like http://example.com/es/ and http://example.com/en/ are ideal, and there is a lot of talk about subdomain vs. subfolder on MOZ. Keep in mind you also have a http://example.com landing page, so you'll either need to redirect users or have visitors select a language on this home page. There is pretty thorough documentation here https://support.google.com/webmasters/answer/189077?hl=en on how to use the hreflang attribute in each case.
I leave my default language as the base URL and put additional languages in subfolders. Statistically, I tend to rank higher for keywords in my default language than for the translated keywords in additional languages. You might want to target the market with the most traffic or conversions (whatever metric you prioritize) with the default URL and then add additional languages as subfolders, preferably without hyphens or underscores in the locale code, i.e. en-us, en-uk, etc. This is more for your visitors and not a particular ranking factor, but shorter domains are preferable.