Are you saying then that I don't have to be engaged in social media personally, that its enough to simply allow visitors, customers and members to share my content and news and that each time my site or content pages are liked this contributes to trust? Ah I think I follow what you mean by social signals now.
I think maybe I misunderstood the purpose of social networking, it takes a shift of perception from posting as an individual, to posting as an organisation, will definitely look at posting content relevant to my brand without getting too involved in the small talk from now on
You've been great by the way, thank you for your patience, I'm still a lost when it comes to social media, but now atleast I can see its purpose and value.
best Lee