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I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy. Example: My homepage targets “Adelaide Cars” I also want to target “Melbourne Cars” which I would do via a targeted landing page. How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction. If I was to just create the page, it would not make sense to have it in the main navigation. Same goes from various industry type terms. Eg. pest control and exterminator. How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.