I would suggest simple solution

After Header of your website , Middle content Start with

[Impressive Word] Category

Piece of Content about Category , main products , features...

After that Product listing with order of Top Selling or Featured Products..

No one is interested in lengthy content in Category or even in Product Page (not even search engines).. instead of that I would suggest use that space with

to list Last Buyers or visitors who visited this category has also visited this category kind of feature

its too late to reply but better late thn never..  If I am a website owner. I would surely have specific budget for SEO , Social Media and in Online Branding..  monthly or target based but it  should be continuous effort to make  scalable business

I believe monthly fees repay itself if we can spend 15 mins a day on seomoz..  it is definitely a one of the best internet community ..  just stack overflow for programmers

I believe monthly fees repay itself if we can spend 15 mins a day on seomoz..  it is definitely a one of the best internet community ..  just stack overflow for programmers

I would suggest simple solution

After Header of your website , Middle content Start with

[Impressive Word] Category

Piece of Content about Category , main products , features...

After that Product listing with order of Top Selling or Featured Products..

No one is interested in lengthy content in Category or even in Product Page (not even search engines).. instead of that I would suggest use that space with

to list Last Buyers or visitors who visited this category has also visited this category kind of feature