Questions created by Liggins
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Facebook won't spend my ad budget. Any recommendations?
What do you do when Facebook won't spend your ad budget, no matter what you do or how high you bid? We've tested a large audience (2.2 million reach) under a single ad set versus many smaller ad sets with tighter targeting (50-150k reach). We've tested auto bidding versus manual bidding with bids as high as 1000% higher than Facebook's recommended bid. We've tested many versions of creative with and without text overlay and our relevance scores are high. Nothing seems to work. Our Facebook rep and Facebook technical support keep recommending to stay with one ad set and one ad, but that's not spending either. Most days we are getting less than 20% budget utilization. Has anyone experienced this situation before? Does anyone have any recommendations?
Social Media | | Liggins0 -
Articles marked with "This site may be hacked," but I have no security issues in the search console. What do I do?
There are a number of blog articles on my site that have started receiving the "This site may be hacked" warning in the SERP. I went hunting for security issues in the Search Console, but it indicated that my site is clean. In fact, the average position of some of the articles has increased over the last few weeks while the warning has been in place. The problem sounds very similar to this thread: https://productforums.google.com/forum/#!category-topic/webmasters/malware--hacked-sites/wmG4vEcr_l0 but that thread hasn't been touched since February. I'm fearful that the Google Form is no longer monitored. What other steps should I take? One query where I see the warning is "Brand Saturation" and this is the page that has the warning: http://brolik.com/blog/should-you-strive-for-brand-saturation-in-your-marketing-plan/
Intermediate & Advanced SEO | | Liggins0 -
Will linking to very similar (or duplicate content) hurt SEO
One of my clients started working with a traditional PR company to get media placements and they've placed articles on some very excellent and relevant sites. However, the article's content is nearly identical on each site. We would like to link my client's site to these articles, but will the duplicate content hurt SEO? Because there are some very minor variations within these articles, will that be enough of a difference where we don't need to be concerned if we did link our site to each article?
Link Building | | Liggins0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0