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Sure the domain is ***

Thanks and looking forward to hearing what you think.

We provide a single medical service in London. Our domain is "service"london.co.uk. Our home page consists of:

• Welcome message (40 words)
• Reasons why customers choose us (720 words) - as bullet points
• Benefits of the service (380 words - as 6 subheadings)
• Then a small sample of testimonials

It currently looks word doc boring so that's definitely an area we are talking to our designer about. We currently rank second or third for our most popular keywords which are mostly variations of "service london" - these go straight to our home page. Our competitors do the same.

The only other pages that rank are /pricing (for "service london price") and /reviews (for a tiny proportion of rarer keywords)

The main variations in the services we provide is adult and children. We have /adults and /children pages for this where we describe the actual procedures (these are relatively new pages so perhaps they will rank for "adult/children service london" in the future, but right now, they still go to the home page).

Now our SEO agency suggests we spread the content into more pages: Why us page, Benefits of service page etc., (also suggested we add more high quality content pages). Our home page will be similar to what moz suggested on whiteboard Friday - a few key points then directing them towards the sub-pages to read more.

However I am unsure if this is suitable for us where the great majority of our organic traffic comes from "service london". These visitors should ideally still come to our home page and I'm not sure if Google will be thrilled that my home page is now poorer in terms of content despite the fact that the home page still links to these high quality pages on my site.

Would really appreciate this beautiful community's insights on this. Thank you.

For example:

tailoring-london.com/suits-tailoring-london/ or tailoring-london.com/suits/

The main keyword being targeted here is "suit tailoring london". The home page's main keyword is "tailoring london". Would love to hear your opinions.

Many thanks

After around 3 days we showed up on Google for our main keyword and we were at 5th and this has not picked up since and on Local listings we went from 2->3. Other keywords are also affected. It's been around 10 days now. I've done all the right things:

• wildcard 301 redirect
• Google Webmaster Change of domain notification
• I've managed to update some of the old backlinks (we don't have that many overall, maybe 10-15) and I've managed to pick up one new moderate quality backlink.

There are no indexing or crawling errors at the moment, and my site is well indexed (only about 12 pages)

Possible issues:

• .co.uk domain is years old and .uk being only days old (although I purchased it for 10 years)
• there are also some slight difference in the WHOIS record

Now I'm not invested in this new domain, it was just part of making us look more authoritative long-term. I'm happy to either ditch and switch back or hold for a bit longer based on your advice.

I'm working on a very conventional-type site with a home page (why come to us), methods we use, pricing, reviews, FAQs and contact us.

After reading the Moz case study at (http://www.conversion-rate-experts.com/seomoz-case-study/), I have been working on a conversion-optimised home page that consolidates much of content in all these pages.

At the bottom of the home page, I then plan to add a list of blog posts "Want to read more? We have a lot of useful information on our blog. Here are the most popular articles:" with articles that explain more about the methods we use for example (content that was formerly on our methods page). Obviously this new blog will also have more interesting information (but a lot that could actually be converted into pages)

This radically changes the site into just a home page full of selling points and calls-to-action and a blog.

I have some questions about this strategy:

1. How do we keep our search engine ranking for keywords such as "[our service] prices" or "[a particular method] London". We rank quite well on Google for these and it goes straight to the relevant page. Shall we keep the pages active somewhere even though the information is also on the home page?
2. Is a blog actually necessary here (SEO wise)? The things I'm planning to write could easily be made into more pages.
3. Am I going about this completely wrong by trying using the CRO guide? Should this sort of page be reserved for landing pages? The reason why I'm considering making a conversion-generating home page is because we only sell one service pretty much (although there are differences in how we do it on children vs. adults) and because we are quite niche so most of our traffic comes from organic sources.

Thank you