Questions created by LukeHardiman
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Google Change of Address with Questionable Backlink Profile
We have a .com domain where we are 301-ing the .co.uk site into it before shutting it down - the client no longer has an office in the UK and wants to focus on the .com. The .com is a nice domain with good trust indicators. I've just redesigned the site, added a wad of healthy structured markup, had the duplicate content mostly rewritten - still finishing off this job but I think we got most of it with Copyscape. The site has not so many backlinks, but we're working on this too and the ones it does have are natural, varied and from trustworthy sites. We also have a little feature on the redesign coming up in .Net magazine early next year, so that will help. The .co.uk on the other hand has a fair few backlinks - 1489 showing in Open Site Explorer - and I spent a good amount of time matching the .co.uk pages to similar content on the .com so that the redirects would hopefully pass some pagerank. However, approximately a year later, we are struggling to grow organic traffic to the .com site. It feels like we are driving with the handbrake on. I went and did some research into the backlink profile of the .co.uk, and it is mostly made up of article submissions, a few on 'quality' (not in my opinion) article sites such as ezine, and the majority on godawful and broken spammy article sites and old blogs bought for seo purposes. So my question is, in light of the fact that the SEO company that 'built' these shoddy links will not reply to my questions as to whether they received a penalty notification or noticed a Penguin penalty, and the fact that they have also deleted the Google Analytics profiles for the site, how should I proceed? **To my mind I have 3 options. ** 1. Ignore the bad majority in the .co.uk backlink profile, keep up the change of address and 301's, and hope that we can just drown out the shoddy links by building new quality ones - to the .com. Hopefully the crufty links will fade into insignificance over time.. I'm not too keen on this course of action. 2. Use the disavow tool for every suspect link pointing to the .co.uk site (no way I will be able to get the links removed manually) - and the advice I've seen also suggests submitting a reinclusion request afterwards- but this seems pointless considering we are just 301-ing to the new (.com) site. 3. Disassociate ourselves completely from the .co.uk site - forget about the few quality links to it and cut our losses. Remove the change of address request in GWT and possibly remove the site altogether and return 410 headers for it just to force the issue. Clean slate in the post. What say you mozzers? Please help, working myself blue in the face to fix the organic traffic issues for this client and not getting very far as yet.
Technical SEO | | LukeHardiman0