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I have had a long discussion with a client and their external SEO partner about their current footer. They have added all their product categories, both main and sub, to the footer. From a pure SEO perspective is it still advisable, after all the pandas and penguines, to stay away from keyword important site wide footer linking to internal pages? As the links will become a repeatable element and also containing the most important keywords, isn't the links actually hurting more than helping? With 5000 index pages, it will risk "marking" the most important keywords as repeatable, lowering ranking, instead of increasing as their external part say.

How does the Moztool compare and filter the search phrases you enter in your campaign? Or more correctly, will it filter out stop words or is it an exact match? For example I enter a phrase to track that say: "book ski trip austria" Identified in Google I see that most users search for just that "book ski trip austria" But in content, I cant write that as that is uncorrect english and I want to maby write something like: "When you book a ski trip to austria you get..." How will this affect my on page SEO report, will it still match and mark a "V" in done or show a an error? Even more interesting is, what happen if you do phrases in different order like "An austrian skip trip will make you feel..."