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Are there any official decisions? I'm also considering adding schema markup to category pages. After running a competitor analysis I noticed this is something that I nor my competitor have in practice. So, I figured this will help my ranking for category pages. However, our product lists are frequently updated. So, would it be best if I went with https://schema.org/ItemPage, and if I went with https://schema.org/Product would I have to update the schema when there are changes in the product list.

I believe having a blog directly affects search traffic to your site. However, the value of your blog is indirectly linked to sales. You don't need to use a UTM at the end of your article URL's instead I would look over the traffic your entries are receiving and take GOOGLE Analytics for power users, free course, to see if they shed light on how you may link your blog to revenue performance.

Thanks a ton, Roman! This will definitely help me get more organized in my work.

I've been seeing great results with my efforts in the last few months. But I think my workflow is a mess is non-existent! Does anyone have a specific workflow that I could use as a base?