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Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions. 
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a  average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂

Hello guys, I hope this question isn't too broad – but I run out of ideas and I feel like there is some technical issue with our site which sees us penalized: Search: German Google
Website: www.elementspure-hotel.de
Keyword: Hotel Bremen Right now we're ranking between 40 and 50 with the subpage /zimmer. a lot of sites with lesser DA scores and a lot more SEO Issues are ranked higher. The homepage is optimized for hotel bremen, yet /zimmer page ranks first, which I just don't understand 
(Page Authority is much higher, Keyword density) 
– I've run the site through a lot of tools and there aren't any severe issues Search Console doesn't say anything in regards to errors My suggestions which I can't confirm: 
– There are some redirection issues (http/https/www/nonww/)
– Backlink issues (a lot of backlinks are from www.elements-pure.de) 
– Over optimization penalties? Tank you! Magnus