Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?