Hi team!
Thinking of "repurposing" a keyword on our website.
Reason: when researching this particular keyword, GMS are quite high, however, the new content we're creating is more up to date, better in general, than the old content this keyword is attached to.
How will this affect rankings we've gained over time? (i.e., will any "age" benefits gained as that keyword has been in use on our website for a few years, be lost?)
Will Google see the keyword/URL as totally new because it's attached to new content/something that has gone live recently?
Thanks
