Hi Andy,
My new site will be the daddy of all sites. It will provide feature rich content, an A-Z of information, and all things relevant.
My plans are to work towards being an authority and reference point in addition to provide a service.
I would like to run both site together for about 6 months. My current old site will be my bread & butter.
Why 6 **Months?**Initially, like all new sites there will be no seo value. When customers send quote requests and ring, I would like to give them an opportunity to see the new site. This will be my way to see how effectively they are able to navigate, add or tweak relevant information, etc.
During the 6 months, customer experience will be key towards perfecting the site based on user site experience and human conversations.
Additionally, with social engagement via the new site, I will be able to gain backlinks from users sharing valuable feature rich content. Upon such time in the 6 month windows, should the new site overtake the old in SERPS then i will make the switch.
Make the Switch: 301 redirect my old site to the new site. Pass all things goods from the old to new.
Concerns I had read a while ago that having more than 1 site in SERPS within the same trading area is a violation of Google policy.
Put simply, anyone with seo knowledge or deep pockets can create untold websites to manipulate SERPS.
Thanks Mark