Thanks Graphics Online! That's what we were thinking. Good to have an opinion posted back. I'll try to post back and let you know how it goes after implementation.
Latest posts made by marketing-iq
-
RE: Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?posted in Intermediate & Advanced SEO
-
Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?posted in Intermediate & Advanced SEO
We developed and maintain a microsite (example: www.coolprograms.org) for a non-profit that lives outside their main domain name (www.nonprofit-mainsite.org) and features content related to a particular offering of theirs.
They are utilizing a Google Grant to run AdWords campaigns related to awareness. They currently drive traffic from the AdWords campaigns to both the microsite (www.coolprograms.org) and their main site (www.nonprofit-mainsite.org). Google recently announced a change in their policy regarding what domains a Google Grant recipient can send traffic to via AdWords: https://support.google.com/nonprofits/answer/1657899?hl=en. The ads must all resolve to one root domain name (nonprofit-mainsite.org).
If we were to subdomain the microsite (example: coolprograms.nonprofit-mainsite.org) and keep serving the same content via the microsite domain (www.coolprograms.org) is there a risk of being penalized for duplicate content?
Are there other things we should be considering?