Hi there,
ISSUE:
I have a client who wishes to use a "doorway" page, but not in a spammy way. He would like to have a nice crisp URL for use in ads/brochures. The page is strictly a landing page (just with a separate URL).
DOORWAY/LANDING PAGE WILL BE:
Non-spammy -- There will be no attempt to optimize the landing page/no attempt to get the page to rank.
Strictly a vanity URL -- he likes the way a separate website looks in ads as opposed to a landing page on the existing website (i.e., www.websitename.com/landing page)
WHAT I'M TRYING TO DO:
I'm basically trying to figure out what the best things to do to protect his other sites (which are very high quality valuable sites which rank well) from getting punished.
STEPS I'M CONSIDERING:
Robots no follow
Separate hosting server
Different person's name on a private domain registration
Adding additional pages, so it's not a 1-page "doorway"
Many thanks in advance to anyone who would share their experience and help me protect my client in the best way possible. I've told him there are risks, but he still wants to go ahead.
MC