Does the 4 keyword usage still apply considering the Google Penguin update? I've read that you can now actually get penalised for doing so and that's it's better to include niche keywords (synonyms) that all relate to the subject matter rather than repetitive keywords/phrases.
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RE: Broad keyword usage vs appropriate keyword usage
Digital Marketing Manager for Arthur J. Gallagher - UK Retail, One of the world largest insurance Broker's.
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