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I have a client who's company name / main site name is not his name. All his social accounts connected to his site are in his name. The site is verified with Google Places, etc. Now he asked for me to create a site for him in his own name with some similar info and a lot of new info. The million dollar question is do I use the same social media accounts on the new site? Facebook, twitter, youtube, etc? Will that hurt the organic rankings of the main site? I've seen this similar situation before. You may have someone who works at a large corporation who is mentioned on the main site has their own personal profile site just about them. Where they can go more in depth about things they are doing. If the other set of social account where in the company name it would be a no brainer to create new social accounts in his name. The issue is the main companies social accounts are already in his name.