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If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.

Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!

Hello, We have other sites linking to our site through images in sitewide footers, resulting in a link from every page of each site. Those sites are not owned by us and they decided to link to us on their own. They usually link to us as their "sponsor" or "partner", sponsor as in sponsor of some event and partner as in we sometimes work together on joint initiatives. I've searched Moz forum and other articles, but haven't been able to find an answer to this question. We'd like to make sure Google doesn't consider it to be spammy and we don't get any sort of penalty. Should we ask them not to link to us through those images in a sitewide footer or ask them to simply add "nofollow"? We don't want to remove those links if they are not considered to be harmful and removing them will hurt our DA/PA.