Great question, BBQVilla!

To find low-difficulty keywords in Keyword Explorer, try the following:

1. Go to Keyword Explorer --> Explore by Keyword
2. Enter a general keyword, such as barbecue pellets
3. Click on Keyword Suggestions
4. This will give you a list of related keywords and their monthly volume.
5. You can research each keyword one-by-one to obtain difficulty metrics, OR you can create a Keyword List to check them in bulk.

To create a Keyword List:

1. Under Keyword Suggestions, select all of the keywords relevant to your audience
2. Click "Add To" and select "Keyword List."
3. Select "Create New List"
4. Click "Add To List"
5. Name your list
6. Click "Create & Add to List"
7. After you've finished adding keywords to the list, click on Keyword List in the left-hand menu
8. Now you can compare difficulty metrics of hundreds of keywords!

Also, check out Diving for Pearls: A Guide to Long Tail Keywords - Next Level - this blog post is a comprehensive look at long-tail keywords. Long-tail keywords often have a lower Difficulty score, which can be good for sites with a lower Domain Authority.

Great question! Country code top level domains are the single strongest way to show search engines and users that site content is specifically targeted to a certain country or region! So, if you are targeting potential customers in the UAE, and know that you will continue to focus on this country, using the .ae TLD is a great way to do that! It will signal to Google that your website's content is highly relevant to an audience in this country. Here's a great resource on country code top level domains.

However, there are some initial challenges with changing a domain name, especially if you've already built up an audience and backlinks. You may initially see a drop in rankings and traffic, but this is usually temporary. If you do plan on changing the TLD, I would recommend doing this sooner than later! Here's a great guide on how to properly move domains.

Hope this helps!