I am a search-centric content strategist with a core background of SEO, Analytics, Consumer Insights and Persuasion Architecture. My mantra is "the best digital content is the content that can be found" - I strive to provide relevant content architecture based on deep research and insights into the consumer mindset as the primary foundation for campaign development. Inherently, I believe the goal of content is not only to be persuasive but pervasive as well, and ensure that content strategies are architected to attract and retain users while maintaining brand integrity.
