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Hi All! I will try and keep my question brief, any advice is greatly appreciated. I have a client that is a well establish coach hire company, naturally their main priority is to be ranking for 'coach hire' in their surrounding area. The homepage and /coach-hire/ page - both appear to compete against each other in the search results. The homepage is positioned higher up the rankings, it also has historical backlinks with anchor text relating to coach hire, whereas the /coach-hire/ page doesn't have all that many backlinks. The company has a few services  that it offers through it's website - Coach Hire, Coach Day Trips & School Bus Services. The Day Trips and Bus Services pages rank well for their respective keyword. My question therefore, is - should I focus on making the homepage the best page for the 'coach hire' term and forget about trying to get the /coach-hire/ page to outrank the homepage? If so, what's the best way of doing this in terms of what happens to the /coach-hire/ page? Any advice is greatly appreciate and if you need any other info, just let me know. Many thanks, Gareth