Search Engine Optimization is generally perceived as a black hole of frustration by a lot of my clients, and I find boatloads of joy in helping folks realize that it truly isn't as complicated as they make it. Getting people to collaborate with me is the funnest part of my job! When a client calls me and asks me if we should make a special landing page for a new product or service that they are offering, I know that I have done my job. Why? Because that is when I know I have played a large role in encouraging independent thinking with regard to creative SEO and strategy. My overall goal is to leave a client with lifetime knowledge that will truly help their business succeed year over year. Once my job is done, I happily start the process over with another business in need.