I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york".
Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.:
www.abc.com/en/properties/new-york/rental OR
www.abc.com/en/rental-properties-in-new-york
Which will help the page rank higher (given all other things on the page are exactly the same)?
Thanks!