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I'd like to see if anyone could potentially shade a light on this rather strange scenario: Basically yesterday I noticed that we are no longer to be found for 'certain' keywords that we had page 2-3 ranking. Yet, for other keywords we still appear on page 2-3. These keywords are very competitive and our rankings has constantly improved in the course of 5-6 months. Now my question is that what could or may have contributed to the fact that for only some keywords we are no longer to be found? Another question is, can Google remove you from their SERPs for certain keywords 'only'? Thank you,
Maximilian.

Hello, I was wondering as to how much a bigger impact a backlink has when its linked site-wide as opposed to homepage only? What if the PA/DA of the homepage was good enough (mid 80s), would just a homepage link give a decent result? I just want to mainly know the difference in the impact of each, regardless of the DA/PA, as long as it comes from one domain. Thank you.

Hello, I read an statement somewhere which stated: "2 identical URLs linked to 2 different popular key phrases next to each other (on the same website/domain) will lead to a Google penalize. Google knows, that both terms are popular. This means, Google will ignore the links to your site (you'll not have any benefit) and the site you have your links on loses authority." What are your thoughts on this statement? Thank you.