Mark Middo thrives on unconventional ideas. As the founder of Social Empire and Reminisce Entertainment, Mark specializes in finding the angle no one’s thought of before and leveraging it to create remarkable revenue growth. Over the last decade, Mark has used this growth hacking system to fuel the success of several unique online businesses.

Mark’s own story of transformation serves as a real-life testament to the power of his methods. At the age of 20, Mark was working as a DJ in one of Melbourne’s most notorious strip clubs. Only 2 years later, Mark had hacked his way through a 4 year university degree. After a few years in the corporate world, he was appointed to lead digital at the Formula 1 and went on to work with brands such as MotoGP, McDonald’s, Renault and Mizuno.

During his time in the corporate world, Mark implemented his unique growth hacking strategy to create extraordinary revenue increases for the organisations at which he worked. He then used this strategy to create a trading indicator in Russia for $150 and sell it to a large currency investment firm in the U.S. for a tidy 6 figure sum.

After selling his trading indicator, Mark launched a new startup called Reminisce, an online voting system for clubs and music events that allows patrons to vote for the music they want to hear on a certain night.

Mark has productised these growth hacking strategies in the form of his new book, 5 Minute Business. As an increasingly prominent expert and influencer in his field, Mark has also been featured in such publications as Australian Anthill Magazine.

As a speaker, Mark draws on his unique skillset, his vast life experiences and his sense of humor to educate and entertain audiences around Australia.