Hello, I have a client who is trying to rank in Maps for "city name house call vet." Their GMB name is NOT their business name... it is: "Business Name the House Call Vets, Dr. Jack Millen" I know that it is a best practice to have the GMB title be ONLY their exact business name. However, I worry if we take out the keyword "House Call Vets" from the GMB business name, they will tank for Google Maps "house call vet" searches. All the top ranking GMB pages have "house call vet" in the GMB  business name (even though it is not in the actual business name of all those businesses). Should I worry about deleting "house call vet" from their GMB page even though it is not a part of their actual business name? Will Google still rank them for "House Call Vet" searches in Maps? Right now they are ranking like 6 which is not great but not horrible in a very large market but also not as high as I think they could be. Thanks in advance for the help!

For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!