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Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business".  The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise?  Or is this too risky from an SEO standpoint? Thanks!

Hi, Please see the target URLs on the links in this article: http://www.nextgov.com/technology-news/tech-insider/2015/07/government-hacked-yet-again-its-time-make-government-cybersecurity-national-issue/118561/ As you can see, there is a redirect in place, presumably for tracking purposes. Do these links carry full SEO value?

Haven't found a clear, recent answer on this. What are the SEO implications of exchanging guest blogging opportunities (in other words, we write an article for a partner blog with a backlink, and they write an article on on our blog with a backlink)? The partner site has a 57 domain authority and we have a 24 domain authority.

Hi, We have a press page with a list of links to the articles that have mentioned us (most of which also have a link to our website). Is there any SEO impact with this approach?  Does Google consider these reciprocal links?  And if so, would making the links on the press page 'nofollow' solve the issue?