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Hi, How long can the text within an H1 tag area be? Should it ideally be 1-2 words or can it be a full sentence? Or more?

Hi there, I'm working on an e-learning site with the following content pages: main page, category pages, course pages, author pages, tag pages. We will also have an internal search for users to search by keyword for courses & authors & categories. Is it still recommend to "noindex, follow" and disallow in robots.txt internal search results? Or for a site like this, is it better to use faceted navigation? It seems that faceted navigation is mostly for e-commerce sites. What is the latest thinking on SEO best practices for internal search result pages?

Hi, We run an established website (mindflash.com) selling online training software. We are getting ready to launch a new section of the site where our users can sell their own online training programs. This will be branded as the 'marketplace'.  This section will have a main page, category pages, tag pages, search and individual course pages. In our URL structure, I'd love to target the word 'training courses' but I don't want to neglect the product brand either. Is it better to use /training-courses in the marketplace urls or to use /marketplace? Or is it better to use both like /marketplace-training-courses or /marketplace/training-courses? Option 1: Example main section page: mindflash.com/training-courses Example category page: mindflash.com/training-courses/software-training Option 2: Example main section page: mindflash.com/marketplace Example category page: mindflash.com/marketplace/software-training Option 3: Example main section page: mindflash.com/marketplace-training-courses Example category page: mindflash.com/marketplace-training-courses/software-training Option 4: Example main section page: mindflash.com/marketplace/training-courses Example category page: mindflash.com/marketplace/training-courses/software-training Which option is better and why?

Hi, We are creating a section on our established existing website to display our new marketplace product & associated category pages. This marketplace will be a section of the site where our users can sell online training courses that they've created.   It will be branded on our site as the Marketplace. Is it important to include 'marketplace' in the URL? Or would it be better to include a relevant keyword such as 'training-courses' instead? Or both? I've assumed I shouldn't use both as that would increase the length of the URLs and number of subfolders.

Hi, I have a client who uses dynamic URLs thoughout his site. For SEO purposes, I've advised him to convert dynamic URLs to static URLs whenever possible. However, the client has a few dynamic URLs that are appearing on Google Page 1 for strategically valuable keywords.  For these URLs, is it still worth it to 301 them to static URLs? In this case, what are the potential benefits and/or pitfalls?

Hi, My company sells a SAAS B-to-B product. The measure of success for most of our marketing channels is how many people sign up for a free 30-day trial of our product. We are about to launch new learning centers without about 20 new pieces of content. The primary goal of this new content is to attract more organic search volume, which in turn should give us more sign ups. My CEO would like me to put our sign up form directly on all these pages to encourage sign ups. If we put our sign up form directly on each of these pages, will search engines ding us? Does Google etc. see form fields and view that as bad? Our other option is, instead of including the form directly on the pages, to include an 'ad' space on the pages with a link that takes people to our actually sign up page that includes the form. The other part of my question is around the placement of the form or ad unit. Will any SEO issues be mitigated by ensuring we have real content displayed in the code before the form? Visually, in this case, it would be on the right side instead of the left. In general, can you comment on the importance placement for a form or ad unit compared to the meaty part of the content? Thanks!

Hi, I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations. Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly. For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website? Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site? Thanks!

Hi, We are creating a new content directory for online courses hosted on our site. Like a typical directory, we have high level categories and then more granular subcategories. A course will typically only be in one high level category and then multiple subcategories. What would be the best URL structure for an individual course? Should we force users to pick one 'master' subcategory that gets included in their URL? Or should we just not include the subcategory at all in the URL? Right now we've been thinking about: OurUrl.com/upper-category/sub-category/course-title or OurUrl.com/upper-category/course-title