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It is always good to start with the basic first. Start with your on page seo and then you can move to off page seo.

If you are targeting local then have a uniform local citation for the websites. Target quality local directory and submit your business there. Have a uniform NAP. Be consistent. Add business to google local etc.

If you want to start learning SEO i hope these links may help you up.

http://moz.com/beginners-guide-to-seo

http://neilpatel.com/2014/12/30/how-to-build-high-quality-backlinks-in-a-scalable-way/

http://www.quicksprout.com/the-advanced-guide-to-link-building/

SEO is dynamic. Those methods which ranked website in the last few years may not rank your website this year. SEO is not a fast process. It takes time though.

Before starting with SEO .. learn how to discover the right keywords to target. How to create backlinks and how to diversify your anchor texts. Because you are not just going to build backlinks based on your money keywords only.

Good Luck

If i am not wrong then your site must be on top while you search for coldcasebeer.com

But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term.  Where as  "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.

In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.

I too use Yoast plugin for most of my wp site and i do notice the same issues. Ryan has  answered it already regarding the Meta titles. However, i would still suggest you to  manually check the meta title of your page with view source code and see if the page has the same title that you used. And regarding what google has to show in the SERP, i think you should not really worry about that.

That was what i wanted to know. That explains everything.

Thank you very much for  saving my time and providing me exactly what i was looking for

First thing which one you want to brand ?  And as what Ray said,  301 redirect the other domains to the primary domain.

Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best

I don't think this has something to do with the 301 redirect. I notice the same thing while i search for mydomainname.com  and keywords. Both of them display different meta description.

Here is something that can help you

https://yoast.com/google-page-title/
http://moz.com/blog/why-wont-google-use-my-meta-description

DA and PA does not depend on the number of backlinks. DA and PA depends on the quality of the backlinks. Authority and Trust. It may be that the backlinks that you created do not have much value. Better move ahead building quality backlinks from high authority domain and pages.

Hi Bas

I have seen most of this case with CMS like Wordpress. I haven't yet faced this with Magento yet. But with WP i am using some SEO plugins and maybe that can be one reason. But i manually checked meta title and description of each pages via the source code view and it is the same as i used. But the meta description that is being displayed by google is obvious threat for CTR. I am trying to find if i can find any answer to this issue ( if it is really an issue ).

You must  have a look at this video https://www.youtube.com/watch?v=L3HX_8BAhB4

I used to try different methods to increase the Domain Authority but i still didn't get the exact reason why the DA of a page will increase a decrease.

So what i do now if keep building quality links and use the social signals as well. I have noticed that the DA of my page has increased gradually. But i do not really care about increasing the DA now.

What i know is you need to get quality backlinks to your page to increase your page authority. Don't go for large numbers of low quality backlinks but try to get as much as quality backlinks from high authority websites. Websites and pages that has more authority and trust will surely improve your DA and PA if you can link back from them.

I heard about linkpatrolwp.com as well. May be you can check if that actually works.

I checked you site with ahrefs.com and here is the backlink profile. So all of the backlinks coming from total of 16 domains. And here is something that you should look for

http://prntscr.com/6t64y7   1,623 backlinks coming from this domain. You can contact them and request to remove your listing from there. That solve half of your problem if they can remove your listing.