Noah - you can do either or just make sure the page content offers value and is unique content. You can put your sales message above the fold if you want. That's usually the way I handle it.
Posts made by mjhunt
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RE: Good Example of Local Pages With Multiple Servicesposted in Image & Video Optimization
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RE: Good Example of Local Pages With Multiple Servicesposted in Image & Video Optimization
There is a great recorded webinar on this topic here: http://www.brightlocal.com/2013/07/19/advanced-onsite-local-seo-techniques/
It covers all the do's and dont's for optimization pages for local, but for single location and multi location businesses.
I also offer an example ideal local landing page here:
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RE: On Page Local SEOposted in Web Design
There is a pretty decent webinar on this subject - recorded here: http://www.brightlocal.com/2013/07/19/advanced-onsite-local-seo-techniques/ (I'm a little bias b/c I am one of the presenters), but it should cover just about everything one would need to know about onpage optimization for local seo. I also have an infographic of a good example of how to structure a page or onpage optimization for local here: http://www.smallbusinessonlinecoach.com/blog/seo/onpage-optimization-local-seo-perfectly-optimized-local-page/ Hope this helps!