I would agree with Chris. Having the generic 404 appear is not very helpful for the user. Linking them over to the same category with a 301 would be better from the Search Engine perspective and the usability perspective.
Posts made by mlentner
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RE: 301 or 404?posted in Intermediate & Advanced SEO
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RE: Using Brand Name in Page titlesposted in Algorithm Updates
To your comment Alan, I am talking about a world-renowned brand. With that in mind, it sounds like we should keep the brand there at the end in order to maximize clickthrough and brand recognition.
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Using Brand Name in Page titlesposted in Algorithm Updates
Is it a good practice to append our brand name at the end of every page title? We have a very strong brand name but it is also long. Right now what we are doing is saying:
Product Name | Long brand name here
Product Category | Long brand name here
Is this the right way to do it or should we just be going with ONLY the product and category names in our page titles? Right now we often exceed the 70 character recommendation limit.
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Using ™ and ® in page titlesposted in Algorithm Updates
Is it bad to use registered trademark symbols in page titles? Does this somehow hurt in search rankings?