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We are a kids website with fun learning content dedicated to kids aged 6-14 yrs, now we want to start a blog page for parents with parenting tips and information useful to parents. For this, should we choose - a subdomain or subdirectory?

Currently I'm working on SEO of one website www.mocomi.com. I want to change url (permalink) structure of entire website which has more than 5000 pages. Currently website have structure of http://mocomi.com/tenali-raman-the-kings-condition/ Which I want to change it to http://mocomi.com/fun/stories/tenali-raman/tenali-raman-the-kings-condition/ Likewise I want to change entire website permalink url structure to make site architecture more SEO friendly. Which means I'am going to add only categories & subcategories before actual link. Kindly guide with following questions which I need to move forward with this step. How much is it worth to change URL structure? Checklist or factors I need to consider while making this decision? Is it a good practice to change URL's of entire website at once or Should I change it in Parts? How much time it takes google to rank those urls again? Which are the best practices to do so?

We run a big kids website: http://mocomi.com/ and have over 2500+ posts. Its about 2 years old now. No SEO was done on this site until the last two months when I was hired for SEO. I divided the SEO into 2 parts - on-page and off-page SEO. For the last 1.5 months I did the on-page fixing - correcting URLs, optimizing posts with best keywords, adding meta titles and descriptions to each post, 301 redirects etc. Now that on-page optimization is over, I have to do the off-page thing - build links. But with so much content I'm confused on how should I go forward. Among the 2500 posts I have listed down 700 posts that have real traffic potential so I'm planning to build links to these. But 700 is a huge number which includes our home page, 50+ category pages and rest are posts. So the question is how should I build links to these? Should I pick up each page and build links to it and move to next or as some people suggested, build most links to home page and category pages and that'll pass pagerank to my posts and help them rank. What link building plan would you suggest? Thanks in advance.