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I have a client who we will call "A&Ahomes.com" who has a competitor moving into their area who we will call  "ArnoldHomes.com." My client's actual business name includes Arnold and the concern is when "Arnold" is googled that their competition is at the top of the SERP'S.  Would it be beneficial from an SEO standpoint to adjust their current domain name to include their full brand name?

Thanks!

Thanks for the response Highland! Could you clarify "hidden?" Thanks again!

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