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A friend of mine runs a website that recently got hit with Penguin. His site now longer has authority. But he does have a long list of very similar longtail phrases. Example: Dog Food for Cheap Cheap Dog Food Organic Dog Food Home Made Dog Food Dog Chow Organic Dog Chow Basically, these are all about the same thing. But, he'd love to write content that has the exact longtail phrase in the title.. but not over-stuff it. He feels that if he puts it on the same site, it might look too spammy in G's eyes.  But how would one go about doing it? I realize he should "Theme" this info -- but what does that really mean? Its all kind of the same theme.. IS there a way to do it in wordpress with categories? Please -- we'd love your help. We are also curious about how to run ANY site in the post-penguin world without adding redundant content.