Hey Mozzers,
I'm working with a client who wants to redo their web presence. They have a a main website for the umbrella and then 3 divisions which have their own website as well.
My question is: Is it better to have the main site on the main domain and then have the 3 separate sites be subdomains? Or 4 different domains with a linking structure to tie them all together?
To my understanding option 1 would include high traffic for 1 domain and option 2 would be building Page Authority by having 4 different sites linking to each other?
My guess would be option 2, only if all 4 sites start getting relevant authority to make the links of value. But right out of the gates option 1 might be more beneficial.
A little advice/clarification would be great!