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The MOZ rankings are based on a GOOGLE UK search, when in reality when someone does a search on Google, the results, by default, are localised (based on the City IP). We need to see where we rank for a local search (Leeds) and also for a UK search?

Hi there

We didnt see a significant drop just a modest one but when you slip from posn 2 to posn 7 you feel the difference.

Main worry is that we have removed some varied text anchors and supplanted these with the masthead main keyword anchor in the ALT tag of the logo.

My feeling is that ALT tag anchors wont carry the weight of contextual high up the page content anchors which is what Nemek seems to suggest.

Thanks for your feedback chaps

Morch

Hi Mozzers

Ive read a little about your views on cannabilization and would like to run my situation by you.

I have 2 pages lets say (a) and (b) that rank ok for a main keyword. However (a) desite being nice and old is not ageing well and is starting to slip a little - its getting harder to spread the link juice so Ive been thinking should I ditch page (a) and focus solely on page (b) for this keyword. Page (b) seems to be getting better serp value right now.

What I find hard is that page (a) has been around a while (6 years) and I cant bring myself to 301 it assuming thats what you would normally do to avoid cannabilization.

But at the end of the day its a business page and if its failing - yet could inject even more bounce into page (b) it must be worth considering.

What is the best way forward here..?

Im not sure how quick any transition of link juice would take ?

Also what to do with the unique content on page (a)? Seems such a shame to just ditch it.

Cheers fella's

Morch

Hi there

I have an issue which, despite searching hard, I simply cannot find the right solution for. We have an index page that used to rank pretty well for a main industry keyword. However following a revamp of the site last year the kw slipped and no longer brings in decent traffic levels.

The problem seems to be  that the old static site had a sprinkling of variable anchor text links that brought value to the home page. Instead of the main anchor being "home" we would revert to "main keyword" and variations across the site sometimes in t he content but mainly on the nav bars. However the new CMS design structure restricts us considerably with anchor distribution and so instead we opted for the site logo on the masthead to have an ALT tag for "main keyword" but so as not to game google too much we added .."home" to the tag.

Probably pointless but we figured it could do no harm. This ALT text is site wide Problem now is that we have lost the spread of internal nav bar anchors and variety etc. We have slipped in the serps for "main keyword" and I cant help thinking we are not maximising the anchors as we should.

So what Im coming to is this....

How can we tell if Google is picking up the ALT tage anchor as the main anchor to rank the site at the expense of all internal text anchors. Despite retaining lots of embedded anchors - according to the Moz metrics these are not being picked up because OSE suggests the ALT tag anchor is taking precedence. The serps probably support this view as well.

Should we:

a) Vary the masthead ALT if there is no way of avoiding this being the most important link / anchor on the page

b) Remove the ALT anchor and instead opt for content links high on the page (we do have nav bar links saying "Home" site wide as well which may overrid the embedded links?)

c) Leave the ALT alone and still push for content anchors as described in b) What is the best way to handle this..?

Best wishes and thanks

Morch