Hi all, your feedback would be hugely appreciated.
I've had a mortgage website for about a year and half now that I've painstakingly filled with relevant, informative content. I've seen my traffic ranking in Alexa go from > 14,000,000 a year ago to right around 1,000,000 today, but I got hit really hard in the recent Google updates.
I lost about 60% of my traffic at the end of April and have been at a loss as to what to do about it. I wasn't doing anything shady to generate traffic, so my guess is that some of my backlinks were discounted in the update, so my site got hit in the rankings.
Now I'm really trying to rework my site to get my traffic back. What would you suggest? I feel almost like I'm starting at square one again because all my efforts thus far got hammered in the updates.
Currently I'm updating and reworking some of my content to format it better, make the site more navigable, and better optimize the content for the search engines. I've also hired a virtual assistant to manage my Facebook, Twitter, and LinkedIn accounts to help build traffic that way. I'm keeping up with blogging on a regular basis as well, but it's such a big time suck when I'm trying to get loans funded full time as well.
Also, mortgages is kind of a boring subject. Who the heck would want to come back to my site every day and read about mortgages? How can I make the subject interesting and fun so that people want to come back on regular basis?
I'm new here and your thoughts are most welcome! Feel free to unleash the tough criticisms too! My site is mortgagesbymark.com if you'd like to take a look at it.
Thanks!
