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Thanks for your clear explanation and suggestions!

Hi Alick300,

Thanks for your quick reply. They speak of 'indirect but measurable', but does this signal continues to increase or will it remain as it is. I am anxious whether user ungagement as ranking factor is further decisive or not?

Read something about user engagement might be a signal that Google uses, along with links and on-site optimisation, to decide if a search result goes up or down. What should I believe and what are the developments in this field?

I hear actually two different reactions, still wondering what's better for SEO. Someone who can help us out?

Looking forward to other thoughts I finished analyzing two big competitors, they all put the content on one big page instead of review per review on separate pages. Can't rationalize the better rankings.

Thanks Olega, but we don't feature reviews in a webshop or business page but we have a portal like TrustPilot where consumers share reviews about tons of companies.

Thanks Dave! Just to be sure: the option to see the full review, is it on the same page or a new page?
So is it site.com/companyXYZ and there all reviews OR site.com/companyXYZ/thisismyreview (and that for hundreds of reviews of company XYZ)

Was wondering what's better for SEO. We have a platform where consumers can read and write reviews. But the question is: is it better to give one page per company with all the reviews on it? Or should we have different pages for the specific company?

Example:

Itunes has a company page with all reviews on the page, but not the whole review. You have to click further to view the whole review (new page), at the moment this the current situation.

What if we place the whole reviews on the company page, so you don't have specific pages for the reviews?

Hopefully can someone help us out. Contact me if it's not clear or you want more extended information.

Kind regards